Do you remember the kid in school that got the piece of tape slapped on his back with the words ‘kick me’ written on it?
He was the one that got picked on hence the ‘kick me’ campaign.
In full transparency, I was victim of this on several occasions until I finally turned around and decked a kid named Jeff Overton for RETARGETING me.
He was trying to steal my snacks…eh! The vermin!
Yes, I was retargeted…old school version.
If you don’t know what retargeting is, it’s the ability to grab the information from someone who visited your website or an ad you’re running. With that info you can run further ads to that same visitor, massively increasing your awareness and/or conversions because that visitor has seen you before.
It is very powerful.
Chances are you’re not doing it. And actually that’s ok…for now.
For now…not in the future.Continue reading
‘…as the doctor pulled the long thin vacuum tube from out of his mouth (down to his lungs), Niki said…
do it again.’
Niki Lauda, a legendary Formula 1 racecar driver from the 70’s and 80’s, had been injured in a crash in Germany in 1976. Most of his face and scalp were burned badly, but what threatened his life were the deep burns in his lungs as he sat in his flaming race car inhaling hot gases.
Miraculously, he survived. But the doctors had to continuously vacuum the fluid from his lungs. Lauda was determined to race again that same year and reportedly urged the doctors to suck the poison out of his lungs as fast as possible, despite the intense pain.
Lauda not only was able to step back in to his race car 6 weeks later (the liner of his helmet soaked with blood after his first race back), Lauda would Continue reading
Everyone has different ways to relax and get away.
One of mine is to spend time at Founders Plaza at Dallas Ft. Worth International Airport.
Founders is an observation area that was built in 1995 (in my video below I said 10 years ago so I was way off) as a dedication to the founders of Dallas Ft. Worth International Airport. It’s a place to come hang out, relax and watch big commercial jets take off and land right in front of you on the West side of the airport.
Many people use it as a ‘cell phone lot’ (a waiting area to pick up their passengers without having to drive around the terminal) and to just come and watch planes land. Many also come out to ‘plane spot’…which is the hobby of shooting pictures and/or video of commercial and civil aircraft (also called ‘plane spotting’).
But whatever your reason is it’s just a relaxed place to hang and unwind.Continue reading
I’ve never been one to bake…or redesign my bathroom…
…although I consume both on an almost daily basis…
(ok…we’ll leave it at that!)
I’ve quickly become a big fan of Pinterest.
Therefore, I’m about to give you 4 reasons to use Pinterest for your online business, but first, a few quick stats on the visual search engine:
> There are over 250 million active users on Pinterest
> 2 million shopping pins are saved PER DAY
> Although 80% of Pinterest users are females, 40% of new signups are men.
> Millennials use Pinterest as much as Instagram…especially for buying decisions
“My friends…ABC and NBC and CBS are out of business…as we know them. Television, commercial industry is 80 billion dollars. 80 billion dollars this year on making and distributing 30 and 15 second videos that are played in between TV shows…and NOBODY’S watching.”
This is a quote/excerpt from a keynote Gary Vaynerchuk did back in May of this year. In it, he emphatically implored his audience to start running Facebook ads as a result of viewers’ shift to non-TV channels.
Because (according to Gary) they are massively undervalued.
He’s right.Continue reading
I am always amused when an article comes out warning the masses that the end of the world is coming…
World War III?
The banning of bacon???
No, none of those above my smart and impeccably dressed readers.
“You name him. I beat him.”
Boxing has always fascinated me from a psychology standpoint. I think most misunderstand the sport because it’s really not about violence as much as it is tactics…
“If you fight angry, you make a lot of mistakes, and when you fight a sharp, witty fighter like me, you can’t make mistakes.” – Floyd Mayweather
I’m not a Floyd Mayweather fan, but I admire his single-mindedness. His confidence. His unwavering belief that no one can beat him and he is willing to bet on himself and put it all out on the line.
But he does not let his anger get the best of him.
There is the now the well-known story of how Floyd tried to bet 400K on himself before his fight with Conor McGregor (they didn’t allow the bet). Knowing his personality and ego, I’m sure he wanted to bet 10 million.
He absolutely believed and knew that he would win.Continue reading
We’ve been on roll this week!
I say ‘we’ve’ because of YOU…my Insiders Email Group (if you’re not why not??). You’re taking the time to read my emails/posts and I’m getting real with you…as I always do. And I appreciate the feedback I’m getting.
Some of the content this week has been heavy. Some would consider it negative (have had a few replies on this) but largely the response has been great. That’s because most of you GET IT. You get that some real changes need to take place in our world of online business. You get that people’s attitudes have to change if they’re going to see change in their lives.
So on that note…Continue reading
So you think you’re all that and a bag of chips?
You’ve been through the ringer…you’ve overcome huge obstacles in your life and business, and you’ve grown in ways you’ve never imagined.
If this has been your journey, I truly applaud you.
Your friends and loved ones watch your victories unfold and proclaim before you:
“You rock…stay true to yourself man…you’ve got this!”
You’ve got nothing IF you ‘stay’ anywhere…and the truth is often wrong.Continue reading
…and hot off the waffle iron of yesterday’s post I got a ‘humdinger’ of a response:
“This is crazy. You talk about all the hours you work (you are cool I guess) and thousands are creating hands off businesses and walking away with millions while you waste time writing about your money. You’re obviously an out of toush old man. You haven’t heard of Instagram have you.”
Criminy. I guess I’ve lost it. But I must disagree with your assertion that I’m ‘out of toush’. I can still get some good tail if I say so myself..
But let me digress and address this warrior of extreme intellect and man of wisdumb…
Clyde (let’s call him Clyde) is commenting on my post yesterday where I discussed the masses’ misunderstanding of the 4-Hour Workweek. I pointed out that while working towards a business and lifestyle where you can cut down your hours and still make great semolians is a great goal (and totally attainable) it takes a significant amount of upfront, consistent work to get there.
Apparently (as in he needs some parenting) Clyde thinks that in today’s world we can simply just slap a business together and throw it out there like a frisbee and it will come back ’round and serve you your beach house deed.Continue reading