How to get people to read your posts [Tutorial]

How to get people to read your posts [Tutorial]

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read your posts - Kenneth HollandIf there’s one thing that really frustrates me when I’m reading blog posts or social media posts (on Facebook especially) it’s long, unwieldy and hard to read paragraphs.

You know…the kind that go on and on and strain your eyes before the writer finally decides “hmmmm…wow. Maybe I should start a new paragragh.”

No kidding!

In my short tutorial video below I will illustrate visually what I mean, but first I want you to read this from the writing center:

Paragraphs are the building blocks of papers. Many students define paragraphs in terms of length: a paragraph is a group of at least five sentences, a paragraph is half a page long, etc. In reality, though, the unity and coherence of ideas among sentences is what constitutes a paragraph. A paragraph is defined as “a group of sentences or a single sentence that forms a unit” (Lunsford and Connors 116). Length and appearance do not determine whether a section in a paper is a paragraph. For instance, in some styles of writing, particularly journalistic styles, a paragraph can be just one sentence long. Ultimately, a paragraph is a sentence or group of sentences that support one main idea. In this handout, we will refer to this as the “controlling idea,” because it controls what happens in the rest of the paragraph.

Take note of the following: ‘For instance, in some styles of writing, particularly journalistic styles, a paragraph can be just one sentence long. Ultimately, a paragraph is a sentence or group of sentences that support one main idea.’

Boom!

The mistake most people make in their writing, and particularly in internet marketing, is they make their paragraphs too long. Doing this makes your content hard to read.

Now, go watch this video where I lay this out:

NOTE: in 2016, I did a written piece my blog on the subject, go read it here.

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