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Dallas Morning News Layoffs – Why Cost Cutting Will No Longer Work

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dallas morning news layoffs - Kenneth Holland

The Dallas Morning News announced the layoffs of 43 employees the other day citing cost reductions as the reason. This is why the move won’t work…

The following is a written transcript from my video “Dallas Morning News Layoffs – The REAL Truth That Affects Digital Marketers” that appears on my Youtube channel ‘Kenneth Holland’. (If you’d like to subscribe, you can HERE):

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Whoa, what’s going on everybody? Kenneth Holland here with the Friday edition of the Dot Com Minute. Hope everyone is having a good day. It’s a little gloomy and it’s supposed to rain later here in Dallas. What else is new? I want to talk and do a quick video today about the Dallas Morning News. Now this is more of a local regional story to Texas, but it’s yet another example of where business is leaning towards online, but it’s not what you think.Continue reading

Did it go according to plan?

Did it go according to plan? - Kenneth Holland

Well…here we are…and we’re usually asked 2 questions if it went ‘according to plan’ (or some variation of them)…

Well…here we are.

The grand calendar has been laid down before us once again, and we’re usually asked 2 questions (or some variation of them):

“How did your year go?”

“What’s your New Years Resolution?”

It’s the ‘end of the year’, and we all have various levels of reflection: “Did I accomplish IT?” “Was THIS YEAR successful?”

Well…was it?

Did it go according to plan?

Most likely not.

But that’s not the point.Continue reading

The Patreon Controversy and the Control of your Content [VIDEO]

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I have preached incessantly on the importance of controlling your content for years. Maybe that’s simply not possible anymore…

I have preached incessantly on the importance of controlling your content for years and we have yet another example of content creators being cut off at the knees…

Patreon, an online video sharing platform which enables users to solicit donations from viewers for the exclusive viewing of their content, banned popular Patreon video creator Sargon of Akkad for violating their terms of service.Continue reading

Why Google Adsense is not a long-term profit solution

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why Google Adsense is not an effective long-term business model - Kenneth Holland

Google Adsense is a very popular method to monetize a website. However, I’ll show you why Google Adsense is not an effective long-term business model…

Once you’ve set up your own web property (website, blog etc…) and start pushing out content the next goal usually is monetizing that content.

And the first strategy that comes to mind is putting ads on your pages…commonly referred to as display advertising.

In short (for those new to display ads), it’s the process of placing advertisements on your web site and you earn money when a visitor clicks on an ad (click-based ads) or when the page is simply viewed (impression-based ads).

One of the most popular display networks for earning money is Google Adsense.

Adsense is fairly easy to get started with. You sign up and once you’re approved you place some code on your website and ads will start to appear on your pages.

For most, it can be a great way to start earning SOME money for your content.

Some.Continue reading

Can I have some retargeting benefits with that email please?

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retargeting benefts - Kenneth Holland

Do you remember the kid in school that got the retargeting benefits on his back with the words ‘kick me’ written on it? That was me. Now I make $$ with it

Do you remember the kid in school that got the piece of tape slapped on his back with the words ‘kick me’ written on it?

He was the one that got picked on hence the ‘kick me’ campaign.

In full transparency, I was victim of this on several occasions until I finally turned around and decked a kid named Jeff Overton for RETARGETING me.

He was trying to steal my snacks…eh! The vermin!

Yes, I was retargeted…old school version.

If you don’t know what retargeting is, it’s the ability to grab the information from someone who visited your website or an ad you’re running. With that info you can run further ads to that same visitor, massively increasing your awareness and/or conversions because that visitor has seen you before.

It is very powerful.

Chances are you’re not doing it. And actually that’s ok…for now.

For now…not in the future.Continue reading

Founders Plaza at DFW Airport [Dot Com Vlog 11]

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Founders Plaza at Dallas Ft. Worth International Airport - KennethHolland.com

Everyone has different ways to relax and get away. One of mine is to spend time at Founders Plaza at Dallas Ft. Worth International Airport.

Everyone has different ways to relax and get away.

One of mine is to spend time at Founders Plaza at Dallas Ft. Worth International Airport.

Founders is an observation area that was built in 1995 (in my video below I said 10 years ago so I was way off) as a dedication to the founders of Dallas Ft. Worth International Airport. It’s a place to come hang out, relax and watch big commercial jets take off and land right in front of you on the West side of the airport.

Many people use it as a ‘cell phone lot’ (a waiting area to pick up their passengers without having to drive around the terminal) and to just come and watch planes land. Many also come out to ‘plane spot’…which is the hobby of shooting pictures and/or video of commercial and civil aircraft (also called ‘plane spotting’).

But whatever your reason is it’s just a relaxed place to hang and unwind.Continue reading

4 Reasons to Use Pinterest (other than redesigning your bathroom)

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4 reasons to use pinterest for online marketing - KennethHolland.com

Most people think Pinterest is only for cake recipies and pillow pics. Let me add 4 reasons to use Pinterest to build your online business…

I’ve never been one to bake…or redesign my bathroom…

…although I consume both on an almost daily basis…

(ok…we’ll leave it at that!)

Howeva…

I’ve quickly become a big fan of Pinterest.

Therefore, I’m about to give you 4 reasons to use Pinterest for your online business, but first, a few quick stats on the visual search engine:

> There are over 250 million active users on Pinterest

> 2 million shopping pins are saved PER DAY

> Although 80% of Pinterest users are females, 40% of new signups are men.

> Millennials use Pinterest as much as Instagram…especially for buying decisions

You can read more stats here.Continue reading

The Best Free Affiliate Marketing Training for Beginners…Bar None

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The Best Free Affiliate Marketing Training for Beginners - Kenneth Holland

I get pestered on this particular subject a lot…well here it is: The Best Free Affiliate Marketing Training for Beginners. But this might piss you off…

Well…you asked for it…you got it!

I get pestered on this particular subject just about more than any other.

Makes sense…I get it.

You want to know ‘the answer’.

The ‘secret’.

That ‘thing’ that will tie it all up in a pretty bow and rain dollas’ in your banking app (I think ‘bank accounts’ is a passe term now, right?).

You want it demystified for you:

> How to get traffic (NO COST and VERY cheap paid traffic)

> Done for you content

> Email list building

> How to convert your traffic

> Facebook marketing

You get where I’m going with this…Continue reading

Talent Alone Can Make You a Billionaire…The Great Fallacy

Talent Alone Can Make You a Billionaire - Kenneth Holland

They say talent alone can make you a billionaire…especially if you believe the latest Instagram meme showing your future jet. Here’s why that’s BS…

“Well, ya know…for me, the action IS the juice.”

(from the movie ‘Heat’)

So I’ve noticed a change with people’s attitudes and wealth…

In the past folks would say (about the wealthy) ‘they just got lucky’ or ‘I’m sure they inherited it!!’

I call it the classic ‘jealousy whine’.

But lately I’ve seen a reversal of sorts…especially on social media.

People going on and on about ‘crushing it’…going after that first billion, pictures of your private
jet you’re going to buy on Instagram…

“You can make billions…it ain’t hard…just go be a beast!”

Great. Most of it is garbage…Continue reading

What You Must Learn About Lagging And Star Citizen

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What you must learn about lagging and Star Citizen - Kenneth Holland

What you must learn about lagging and Star Citizen

“It’s a terrible thing, I think, in life to wait until you’re ready.” – Hugh Laurie

I must start out by letting any gamers know who might stumble upon (sounds like a great name for a website!) this post that this has nothing to do with any ‘game mechanics’ slowdown or even Star Citizen directly. So know that up front my PC warriors.

Now, to my online affiliate minions…

Star Citizen is a computer combat game for gamers to play each other online in real time (called a ‘massively multiplayer online role-playing game’ or mmorpg).

Now, why would I write about this you might be asking?Continue reading

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