Dallas Morning News Layoffs – Why Cost Cutting Will No Longer Work

The Dallas Morning News announced the layoffs of 43 employees the other day citing cost reductions as the reason. This is why the move won’t work…

The following is a written transcript from my video “Dallas Morning News Layoffs – The REAL Truth That Affects Digital Marketers” that appears on my Youtube channel ‘Kenneth Holland’. (If you’d like to subscribe, you can HERE):

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Whoa, what’s going on everybody? Kenneth Holland here with the Friday edition of the Dot Com Minute. Hope everyone is having a good day. It’s a little gloomy and it’s supposed to rain later here in Dallas. What else is new? I want to talk and do a quick video today about the Dallas Morning News. Now this is more of a local regional story to Texas, but it’s yet another example of where business is leaning towards online, but it’s not what you think.Continue reading

The Patreon Controversy and the Control of your Content [VIDEO]

I have preached incessantly on the importance of controlling your content for years. Maybe that’s simply not possible anymore…

I have preached incessantly on the importance of controlling your content for years and we have yet another example of content creators being cut off at the knees…

Patreon, an online video sharing platform which enables users to solicit donations from viewers for the exclusive viewing of their content, banned popular Patreon video creator Sargon of Akkad for violating their terms of service.Continue reading

Why Google Adsense is not a long-term profit solution

Google Adsense is a very popular method to monetize a website. However, I’ll show you why Google Adsense is not an effective long-term business model…

Once you’ve set up your own web property (website, blog etc…) and start pushing out content the next goal usually is monetizing that content.

And the first strategy that comes to mind is putting ads on your pages…commonly referred to as display advertising.

In short (for those new to display ads), it’s the process of placing advertisements on your web site and you earn money when a visitor clicks on an ad (click-based ads) or when the page is simply viewed (impression-based ads).

One of the most popular display networks for earning money is Google Adsense.

Adsense is fairly easy to get started with. You sign up and once you’re approved you place some code on your website and ads will start to appear on your pages.

For most, it can be a great way to start earning SOME money for your content.

Some.Continue reading

Can I have some retargeting benefits with that email please?

Do you remember the kid in school that got the retargeting benefits on his back with the words ‘kick me’ written on it? That was me. Now I make $$ with it

Do you remember the kid in school that got the piece of tape slapped on his back with the words ‘kick me’ written on it?

He was the one that got picked on hence the ‘kick me’ campaign.

In full transparency, I was victim of this on several occasions until I finally turned around and decked a kid named Jeff Overton for RETARGETING me.

He was trying to steal my snacks…eh! The vermin!

Yes, I was retargeted…old school version.

If you don’t know what retargeting is, it’s the ability to grab the information from someone who visited your website or an ad you’re running. With that info you can run further ads to that same visitor, massively increasing your awareness and/or conversions because that visitor has seen you before.

It is very powerful.

Chances are you’re not doing it. And actually that’s ok…for now.

For now…not in the future.Continue reading

Founders Plaza at DFW Airport [Dot Com Vlog 11]

Everyone has different ways to relax and get away. One of mine is to spend time at Founders Plaza at Dallas Ft. Worth International Airport.

Everyone has different ways to relax and get away.

One of mine is to spend time at Founders Plaza at Dallas Ft. Worth International Airport.

Founders is an observation area that was built in 1995 (in my video below I said 10 years ago so I was way off) as a dedication to the founders of Dallas Ft. Worth International Airport. It’s a place to come hang out, relax and watch big commercial jets take off and land right in front of you on the West side of the airport.

Many people use it as a ‘cell phone lot’ (a waiting area to pick up their passengers without having to drive around the terminal) and to just come and watch planes land. Many also come out to ‘plane spot’…which is the hobby of shooting pictures and/or video of commercial and civil aircraft (also called ‘plane spotting’).

But whatever your reason is it’s just a relaxed place to hang and unwind.Continue reading

4 Reasons to Use Pinterest (other than redesigning your bathroom)

Most people think Pinterest is only for cake recipies and pillow pics. Let me add 4 reasons to use Pinterest to build your online business…

I’ve never been one to bake…or redesign my bathroom…

…although I consume both on an almost daily basis…

(ok…we’ll leave it at that!)

Howeva…

I’ve quickly become a big fan of Pinterest.

Therefore, I’m about to give you 4 reasons to use Pinterest for your online business, but first, a few quick stats on the visual search engine:

> There are over 250 million active users on Pinterest

> 2 million shopping pins are saved PER DAY

> Although 80% of Pinterest users are females, 40% of new signups are men.

> Millennials use Pinterest as much as Instagram…especially for buying decisions

You can read more stats here.Continue reading

The Best Free Affiliate Marketing Training for Beginners…Bar None

I get pestered on this particular subject a lot…well here it is: The Best Free Affiliate Marketing Training for Beginners. But this might piss you off…

Well…you asked for it…you got it!

I get pestered on this particular subject just about more than any other.

Makes sense…I get it.

You want to know ‘the answer’.

The ‘secret’.

That ‘thing’ that will tie it all up in a pretty bow and rain dollas’ in your banking app (I think ‘bank accounts’ is a passe term now, right?).

You want it demystified for you:

> How to get traffic (NO COST and VERY cheap paid traffic)

> Done for you content

> Email list building

> How to convert your traffic

> Facebook marketing

You get where I’m going with this…Continue reading

What You Must Learn About Lagging And Star Citizen

What you must learn about lagging and Star Citizen

“It’s a terrible thing, I think, in life to wait until you’re ready.” – Hugh Laurie

I must start out by letting any gamers know who might stumble upon (sounds like a great name for a website!) this post that this has nothing to do with any ‘game mechanics’ slowdown or even Star Citizen directly. So know that up front my PC warriors.

Now, to my online affiliate minions…

Star Citizen is a computer combat game for gamers to play each other online in real time (called a ‘massively multiplayer online role-playing game’ or mmorpg).

Now, why would I write about this you might be asking?Continue reading

Why Hard Selling Rarely Works in Online Marketing [VIDEO]

There is a reason why hard selling rarely works in online marketing and no…it’s not because of car salesmen. In fact, I will illustrate why your social media pitches fail and what you should be doing instead…all the time.

Watch my video below:Continue reading

The General Data Protection Regulation USA Freakout – My Take…RELAX!!

The General Data Protection Regulation USA Freakout…

There’s been a ton of hubbub lately on the European Union’s legislation, The General Data Protection Regulation or GDPR.

With user data being collected at massive levels by countless companies online AND offline, there has been growing concern (and rightly so) on what these companies are DOING with our data.

Smaller online marketers are freaking out a bit as we all are trying to figure out what exactly is ‘compliance’ so we don’t get in to hot water with the data that we collect.

While I think it’s VERY important that we (online marketers) adjust and comply with the new laws (that go in to effect on May 25th, 2018…tomorrow), I want to give you my reasons for why I think most people are overreacting and what to do going forward.Continue reading