Do you remember the kid in school that got the piece of tape slapped on his back with the words ‘kick me’ written on it?
He was the one that got picked on hence the ‘kick me’ campaign.
In full transparency, I was victim of this on several occasions until I finally turned around and decked a kid named Jeff Overton for RETARGETING me.
He was trying to steal my snacks…eh! The vermin!
Yes, I was retargeted…old school version.
If you don’t know what retargeting is, it’s the ability to grab the information from someone who visited your website or an ad you’re running. With that info you can run further ads to that same visitor, massively increasing your awareness and/or conversions because that visitor has seen you before.
It is very powerful.
Chances are you’re not doing it. And actually that’s ok…for now.
For now…not in the future.Continue reading
There is a reason why hard selling rarely works in online marketing and no…it’s not because of car salesmen. In fact, I will illustrate why your social media pitches fail and what you should be doing instead…all the time.
Watch my video below:Continue reading
A couple of years ago I stumbled onto a radio/tv sportscaster personality named Colin Cowherd. You may or may not have heard of him…he has a morning show where he gives his opinions on sports topics. It’s called ‘The Herd’ and people usually either really love him or really hate him, but he’s very polarizing and it’s quite popular.
The reason why I bring him up and what drew me in to his show was his ability to tell stories. Let me explain what I mean…Continue reading
Got a quick little Old Town Scottsdale Happy Hour for you…Famous 48 is a new restaurant in Old Town so I had to sample a few bites. Plus…I rant up on Congress on the Facebook privacy scandal.
“Instagram Wont Let Me Follow Anyone”: I’ve been doing some testing on my Instagram account and found one reason why you may not be able to follow anyone…
People that don’t respect your time is usually the result of people not knowing what they want and them not valuing you as a person.
To be successful your job is to identify when this is happening and respond quickly. Let me give you some personal examples…Continue reading
Facebook has posted to their Messenger Newsroom page outlining impending updates to their Messenger platform and how third party services can use it.
This comes in the wake of their privacy/data controversy and in my video I’ll give you my take on what it means going forward.Continue reading
Plus, check out Cave Creek, Arizona and what I didn’t expect…Continue reading
Twitter announced last month that they are severely limiting the use of bots and automation by users of their service in an effort to combat spam.
While this is certainly true, I will tell you what I think they have planned as a result of this latest update.Continue reading
The Facebook Cambridge Analytica Scandal has been dominating the headlines for the last few days with people wondering just how much their personal data is at risk.
But let’s look at how these missteps might affect online marketers that advertise on the social giant.Continue reading