Facebook is about to roll out a BIG change to its newsfeed algorithm…and it IS going to affect what you see going forward.
In a post on the Facebook’s newsroom blog, founder and chief executive Mark Zuckerberg outlined what they are doing but more importantly why…
The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.
As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.
…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.
It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.
It’s impossible to predict EXACTLY how this will play out, but I think it’s fairly obvious what they are doing. Facebook wants its users to see a lot more organic posts from people in their friends list and a lot LESS content from news publishers, brands and media (as Zuckerberg explicitly outlines).
This is great news for the average user who doesn’t use Facebook for business. For businesses and publishers, this will be more of a challenge initially.
I believe that Facebook Live videos will become favored over pre-recorded video (we’ve already seen evidence of that), and Facebook even references as much…
Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.
I also believe that business pages will suffer even more reach decline. The solution here is the same as it has been for quite awhile: You need to advertise to promote those pages.
(I do not know how this will affect my ‘Group Reach Strategy’. It could be affected especially depending what groups you post to. We’ll see…)
All this comes on the heels of Facebook cracking down on ‘Engagement Bait’ as they seek to make the platform more organic and natural.
If you’re using Facebook to promote any business, brand…or even yourself, then you have to pay, period. But this writing has already been on the wall. If you use your personal profile to network (like so many do…*hint*) then the key here is simple in my opinion: Create and build meaningful relationships (translation: get to know someone and be of service!) that lead people in to either great networking partners and/or sales.
In other words, don’t try to jam an offer down someone’s throat. But you already knew this, right? 🙂
Who doesn't pal? If you have a rich Uncle, you're good to go. If not, then you better get real and realize that latest 'opportunity' on that Facebook group where you can make 300 bucks over and over for doing nothing is complete bullshit. ARE YOU READY TO GET REAL?? >> >> >> >>
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