Youtube Demonetization Explained and What it Means for You

Youtube Demonetization Explained and What it Means for You


youtube demonetization explainedYoutube is now going full force with its plan to demonetize up to 90% of Youtube accounts in its ongoing effort to appease advertisers to increase its bottom line.

So if you are (or want) to run ads on your Youtube videos and aren’t eligible then read (and view) on…

Youtube Demonetization Explained and What it Means for You [VIDEO]

Here is part of the release:

Starting today [January 16th, 2018] we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.

They go on to say…

On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones.

Why is Youtube Demonetizing You?

As they explained above, Youtube wants to weed out crappy videos that are currently monetized (and there’s a TON of them!). The underlying and most important reason (in my opinion) is that Alphabet (Youtube and Google’s parent company) wants to strengthen its shareholder value. Google/Youtube is one of the most successful companies in the world. Boosting (and maintaining its stock price) is paramount.

Secondly, they want to keep their massive advertiser base happy and spending money with them. If the advertisers start getting their ads on shitty videos, they are not going to be happy.

I think you catch my drift here.

There has been some backlash from video publishers as Youtube has been demonetizing videos that didn’t deserve the whack:

Dr. Aaron Carroll runs a channel dedicated to healthcare policy and research and discovered this week that 27 of his videos were de-monetized and had been for months. YouTube has now re-monetized all of the videos. It seems likely that the algorithm regularly flagged a program discussing prescription drug costs, the opioid epidemic, and treatments for diabetes because it thought those videos were celebrating illegal drug use.

It is great that YouTube has created an appeals process. But it is surprising that so many videos that obviously should not have been de-monetized were and for so long. From initial reports, it appears that a very large percentage of manual-review claims are resulting in re-monetization.

What Do I Do if I Can’t Run Ads on My Youtube Videos?

I had an old channel that I deleted with several thousand subscribers (don’t ask me why) and I never ran ads. Why? Because I built call-to-actions within my videos, got them on my email list and sold my viewers products and services. I made MUCH MORE money than a Youtube ad pays you.

So my advice is to do the same thing. This way…by collecting the email you now have a potential customer that you can keep emailing to.

If you want to learn more about these types of setups (called funnels) then subscribe to my email list where I send out daily training.

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