The Truth About Affiliate Marketing…

March 18, 2021

by Kenneth Holland

'...and really life in general. See, the truth about affiliate marketing is really a commentary on what misled people think is true. Here IS the truth...'

after having a conversation with someone severely misled about the truth of the affiliate marketing industry, I needed to address this issue with as much brevity as possible so... don't waste your time.

Now, if you don't have time to read this, then you've already answered any question you might have in your head on if you're cut out to be anything in life, much less an online entrepreneur.

If that is indeed a 'no' you should honestly unsubscribe from my list and leave this page.

This could easily be a 5,000 word post, but screw that. Let’s get to what you need to know...because you need to know it:

The Cold, Hard Affiliate Marketing Truth, Summed Up in 19 Words

A lot of beginners in the home-based biz field are being fed shit.


The reason is many are being ‘taught’ that you can build a business online with no investment…aka…no money.

This is incorrect.

You Cannot Build an Affiliate (or any Online) Business for Free and I’m Going to Tell You Why…

Firstly, here’s The 4 main ways to get ‘F.REE’ traffic and customers online:

1. SEO (Search Engine Optimization)
2. Social Media
3. Bug your family and friends on Social Media (and near your mailbox)
4. Variations of 1, 2 and 3

Now I’m going to tell you why these DO NOT work on their own long-term:

Pestering People on Social Media (aka...'friend' someone and act like you care...but you don't)

This is not a business model. For Joel Osteen, sure. If this offends you again, this article isn’t for you. God Bless.


For those who don’t know what this, I want you to Google it. But here’s MY quick description: SEO (Search Engine Optimization) is practice of optimizing your content (text or video) to get found on search engines, such as Google.

SEO has been around pretty much since the beginning of the internet. It used to be MUCH easier to get found online for various search terms so you can benefit from the traffic you receive. To say it’s MUCH more difficult now is a massive understatement.

The reason you cannot rely on SEO AS A BEGINNER really comes down to 2 issues:

1. Ranking for Your Keywords is Very Hard and You (Typically) Cannot Scale It

Google is NEVER going to tell you what you need to rank (so you'll need a PAID tool for this). This has been their policy from day 1 (for obvious reasons). So it’s usually not predictable.

2. It Takes a Ton of Work to Maintain and Grow Rankings

Google is notorious for adjusting their ranking algorithm (just Google THAT and you’ll have bathroom reading for a year). You can be riding high for a keyphrase and getting traffic and the next month…you're struggling to be found.

There are (unfortunately) many ‘programs’ online that basically tell you to put up a website, do some SEO tweaks, and you’ll have visitors and customers flooding in.

One fairly well-known company among the ‘pipe-dream’ set (aka the do-nothings) even says ‘you’ll get an abundance of relevant customers’ after putting your website up.

This is a lie.

I’ve done SEO for 20 years.

I do SEO as you read this. Confused? Lemme explain:

I work hard to make my content usable and accessible for years down the road. I do not like the thought of writing something for my audience (an email, for example) and it NOT having a purpose beyond the day I sent it.

So, I have an SEO strategy (building backlinks, etc...) to ensure much of my content is evergreen and shows up in Google.

IF you want to use SEO you MUST view it as a very long-term, slow burn strategy. That means years...and you must produce content consistently for it to work. Yes, I do recommend SEO...IF you're prepared to bust your ass.

I told you I was going to tell you the truth...

Affiliate Marketing and Social Media: The Great B.S. Game

Social Media: What About Viral Ken? It’s All About Viral Now HaHa!

Really? You gonna rely on some piece of content going viral consistently? Good luck with that. You think Facebook (the biggest viral site ever) doesn’t spend money to grow their business AND keep you from doing it for yourself so you'll have to pay them for advertising?? Yeah…go Google that too.

Just to get this out of the way so I don’t need to keep answering it, *exhales*…….sure there are cases where someone somewhere started a business and it caught on virally and there was no capital investment.

If this is the route you insist on going down let me give you a great resource to help you down that path:


If you’re just starting out, using free methods is a good first step.  But know that it will be slow going and never, ever to be relied upon. And as I’m fond of saying, if anyone says you can make big money starting out by putting up a blog and posting links on social media, they are LYING.

Put your BS radar on and learn how to differentiate between legitimate offers and business models and scams.

So How Do I Get Traffic and Customers Consistently?

You have to start advertising.  There’s no way around it. Now if that breaks you out in a sweat, relax. There are plenty of sources online where you can get started for a few dollars a day, Facebook being a great example.

Start small, learn what you are doing, and grow.  Learn to spend $1.00 and get $2.00 back. IF you learn to do this effectively and consistently, you’ll never have to work for someone else ever again. Seriously.

"I Don’t Want to Spend Any Money on My Affiliate Business…What Can I Do?"

Do something else.  Seriously.  Because in this case it’s not a business…it’s a hobby. If you want to treat your ‘affiliate marketing business’ as a hobby (which is perfectly fine), great.  Just know that you’ll never be able to grow it like a real business.

That's the real truth about affiliate marketing, most other business models...and really your whole life.

Again, I'm being as blunt and straight with you here as I possibly can because I'm tired of people being lied to time and time again.

This is as succinct as I can be on this subject.  If you need to know more, then reply to this email and feel free to ask questions.