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Category Archives for Social Media Marketing

How Often Should You Post on Twitter? [Tutorial]

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How Often Should You Post on Twitter - Kenneth Holland

How Often Should You Post on Twitter? [Tutorial]

A very common question I get is how often should you post on Twitter?

Twitter is quite a bit different than other social media channels (like Facebook for example) in that the number of times you can post in a given day can (and should!) be increased markedly.

The issue for so many people is they cannot come up with all that content to post on a daily basis.

You don’t have to!

Check out my video below where I’ll show you how to leverage Twitter without leveraging your time…Continue reading

The 4 ‘Must-Have’ Elements for an Effective Twitter Page [Tutorial]

4 Musts Twitter - Kenneth HollandWhen it comes to Twitter there has been a long-running debate that rages to this day:

“Is Twitter even worth my time?”

“Does Twitter work?”

I am here to tell you that YES…Twitter DOES WORK and can help you build your business IF you use it effectively.

…and that’s exactly what I’m going to show you.Continue reading

Facebook to Crack Down on “Engagement Bait” – What You Need to Know

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Facebook Engagement BaitYesterday Facebook posted an update on their newsroom page announcing that they will begin ‘demoting’ posts and pages that actively use “engagement bait” to encourage Likes, Shares and Comments to boost their reach.

This is a very significant development…read on…Continue reading

How to Boost Your Facebook Posts Using Groups

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Boost Your Facebook Posts Using GroupsIn today’s Tuesday training I’m going to show you a cool strategy on how to boost your Facebook posts using groups.

If you’ve been trying to grow your Facebook page for any length of time, you already know that Facebook has severely limited the reach of your posts to the people who like your page. To those of you who aren’t sure what ‘reach’ is, it is simply the number of people who see your posts in their newsfeed.

I’m not going to go in to detail why they are doing this, other than to say it’s mainly to ‘force’ more people pay for advertising (I actually think this change is mostly a good thing and I address that HERE).

You may not want to pay for advertising…and I don’t blame you. In that case, you’ll love this simple little strategy I’m about to show you:Continue reading

8 Social Media Tools for Marketing for 10 Bucks (or Free!)

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social media tools for marketingAs Social Media continues to explode in popularity it is essential to a have social media tools for marketing and your strategy going forward. But as you expand your business and add more tools to manage your business, the costs add up! So I compiled a short list of 8 great tools proven to help push your business forward for $10 or under…and in some cases free.

So without further ado, let’s take a look…Continue reading

Is it Time to Dump Twitter?

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Is it Time to Dump Twitter?Twitter has been around for over ten years.

And yet, it’s still misunderstood by many who have either tried using it, or those who haven’t and just end up giving it a sideways look.

The real-time social network has been under fire for awhile now as it struggles to find any real growth. To add insult to injury, Facebook has now absolutely crushed it in every metric imaginable.

In today’s DOT COM MINUTE, I don’t pull any punches: Should you use (or continue to use) Twitter or not?

How to Get Rid of Social Media Influenza

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How to Get Rid of Social Media InfluenzaThank Judas I’ve been able to avoid big globs of snot dripping from my nose.

I’ve avoided the winter cold the past few years (knock on Ferrari bumper) by taking the right vitamins (not the store bought junk) and eating right (with some occasional detours).

And I think that has spilled (pun intended!) over in to my Social Media business and avoided the dreaded ‘influenza’.Continue reading

News Flash: The Pony Express went out of business in 1861

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Hey! Myspace is sti…uh never mind…

…to be precise…they ceased operations on October 26th, 1861.

Not many people know why. Would you like to know??

Because they downloaded Facebook and Snapchat on their frickin’ smart phone, that’s why!!!Continue reading

Makes as much sense as a Vegan in a Ruth’s Chris

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texan-steakIt was a bit bloody…but a little burnt on the ends…

…and I was shoving it in to my mouth.

Now THAT was a steak!!

*chomp chomp* ‘Mmmmmmmm.’ I’m humming out loud in orgasmic bliss as I wash down the amazing Rib Eye with some epic Cabernet.

Man, my mouth is watering just thinking about that dinner the other night.

But this gal staring at me had other ideas.Continue reading

In Face (book) No One Can Hear You Scream

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scream-spaceIt’s cold, dreary and devoid of all oxygen…

…and life.

You wander in the dark hoping someone will hear you…

But no one is listening…and there’s no one to save you.

In the vast, unforgiving coldness of Face (book), you are alone as you yell in vain in the hopes someone will hear your cries for help:

‘HEEEELLLLPPPPP!! PLEASE!!!!! Listen to my offer! Buy my offer!! Where is everyone???!!!

But no one is there.

Actually, they are. But they are not listening.Continue reading