So the other day I’m watching some 80’s hair metal band videos on Youtube.
Some epic rocking stuff…
Van Halen, Motley Crue, Ratt…
I’m a rocker through and through…
and I cannot lie.
So I’m watching Motley Crue’s ‘Girls Girls Girls’ video (hubba! hubba!!)…
and I start scanning some of the Youtube comments below the vid.
And the commenters are lamenting the decline of hard rock in this day of boy bands and ‘The Voice.’
But this one comment got my attention…
and it was classic:
‘Rock died when Rap stole all the women and drugs.’
I laughed for half an hour after reading that one.
But it’s true.
Music has really changed since the days when I wore ripped jeans and drank Zima with scarves around my wrists.
Things change. And it’s no different online.
Rewind to 2004 and Google Adwords.
Back then, clicks were so cheap you could slap ads up and drive Google traffic straight to your sales pages all day for 2-3 cents a click.
Hell, I pulled in 80K on one promotion in 4 months doing just that.
Not anymore. Not even close.
Or how about Myspace?
10 years ago they were THE social network before the term ‘Social Media’ was even known.
Then Facebook showed up.
Like I said…things change. And you either adapt…
After all, the first blogs came on the scene in the mid 90’s. That’s an eternity online.
So although I understand it, I am somewhat flummoxed when people tell me blogs are ‘passe’.
But here’s the thing:
Blogs are not only still popular…
they are a super inexpensive way to house your content online:
– There are an estimated 180 million blogs online.
– More than 60% of U.S. online consumers say they’ve made a purchase as a direct result of reading a blogger’s recommendation.
– Websites with Blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97 % more inbound links.
– According to 78% of chief marketing officers, custom content will be the champion of marketing tactics in the future.
Yes, there’s likely to be some different platform in the future that will replace blogging.
But it hasn’t happened yet.
You already know that you must build your authority online for people to trust you…and hence buy from you.
Blogging IS still the preferred method to control your content…your voice…online.
And if you need a blog and don’t know how to get one up QUICKLY, I’ve got a done-for-you solution.
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