Do you remember the kid in school that got the piece of tape slapped on his back with the words ‘kick me’ written on it?
He was the one that got picked on hence the ‘kick me’ campaign.
In full transparency, I was victim of this on several occasions until I finally turned around and decked a kid named Jeff Overton for RETARGETING me.
He was trying to steal my snacks…eh! The vermin!
Yes, I was retargeted…old school version.
If you don’t know what retargeting is, it’s the ability to grab the information from someone who visited your website or an ad you’re running. With that info you can run further ads to that same visitor, massively increasing your awareness and/or conversions because that visitor has seen you before.
It is very powerful.
Chances are you’re not doing it. And actually that’s ok…for now.
For now…not in the future.Continue reading
All I ever seem to hear from business builders and companies alike is…
“You HAVE to get to our company megalistic event! You’ll be at a big disadvantage if you don’t go!”
You don’t…and you won’t.Continue reading
Got some more questions in the past week so in the interest of being the helpful Gazillionaire that I am, I wanted to take a minute and answer them…
First the definition:Continue reading
If you’re doing some sort of daily content (and you SHOULD be) a blog is a great way to house that content, whether it be a straight blog post, quotes (or a series of quotes) video or audio.
However, I see a lot of people making basic mistakes on their blog posts.
Here are the most common ones I see and how you can fix them:Continue reading
Today was going to be my first Vlog episode for KennethHolland.com but the editing was a disaster because of corrupted files.
So here is my Facebook Live on the situation, as well as a few other topics I touch on.
Maybe you can help…Continue reading
If there’s one thing that really frustrates me when I’m reading blog posts or social media posts (on Facebook especially) it’s long, unwieldy and hard to read paragraphs.
You know…the kind that go on and on and strain your eyes before the writer finally decides “hmmmm…wow. Maybe I should start a new paragragh.”
No kidding!Continue reading
I’ve had several people ask what audio setup I use when cutting my videos using my iPhone. When I tell them I use an inexpensive setup to plug the mic straight in to the iPhone itself they want to know how.
(NOTE: Some use audio syncing and extra equipment but I wanted something simpler and easy)
Today I recorded a video to show you what I do:Continue reading
If you have a WordPress blog (please tell me you do and post to it regularly…), then you MUST back up your blog every time you update it.
I get a lot of questions from people asking about email and blog marketing…specifically what should they post on their blog and what should they send in their emails.
Read on (and watch my video from San Diego) as I answer these and a few related questions…Continue reading
Dot Com Minute Saturday ‘moving edition’…
Yes, I’m moving today so I’ve been scrambling (and U-Haul ripped me off…but more on that later…).
Today I quickly cover 3 topics:Continue reading