Do you remember the kid in school that got the piece of tape slapped on his back with the words ‘kick me’ written on it?
He was the one that got picked on hence the ‘kick me’ campaign.
In full transparency, I was victim of this on several occasions until I finally turned around and decked a kid named Jeff Overton for RETARGETING me.
He was trying to steal my snacks…eh! The vermin!
Yes, I was retargeted…old school version.
If you don’t know what retargeting is, it’s the ability to grab the information from someone who visited your website or an ad you’re running. With that info you can run further ads to that same visitor, massively increasing your awareness and/or conversions because that visitor has seen you before.
It is very powerful.
Chances are you’re not doing it. And actually that’s ok…for now.
For now…not in the future.Continue reading
There is a reason why hard selling rarely works in online marketing and no…it’s not because of car salesmen. In fact, I will illustrate why your social media pitches fail and what you should be doing instead…all the time.
Watch my video below:Continue reading
A couple of years ago I stumbled onto a radio/tv sportscaster personality named Colin Cowherd. You may or may not have heard of him…he has a morning show where he gives his opinions on sports topics. It’s called ‘The Herd’ and people usually either really love him or really hate him, but he’s very polarizing and it’s quite popular.
The reason why I bring him up and what drew me in to his show was his ability to tell stories. Let me explain what I mean…Continue reading
All I ever seem to hear from business builders and companies alike is…
“You HAVE to get to our company megalistic event! You’ll be at a big disadvantage if you don’t go!”
You don’t…and you won’t.Continue reading
Got some more questions in the past week so in the interest of being the helpful Gazillionaire that I am, I wanted to take a minute and answer them…
First the definition:Continue reading
If you’re doing some sort of daily content (and you SHOULD be) a blog is a great way to house that content, whether it be a straight blog post, quotes (or a series of quotes) video or audio.
However, I see a lot of people making basic mistakes on their blog posts.
Here are the most common ones I see and how you can fix them:Continue reading
Marketers really underestimate the power of a good ‘About Us’ page.
Since it’s one of the most visited pages on most websites let me show you how to build an about us page that converts.Continue reading
Today was going to be my first Vlog episode for KennethHolland.com but the editing was a disaster because of corrupted files.
So here is my Facebook Live on the situation, as well as a few other topics I touch on.
Maybe you can help…Continue reading
If there’s one thing that really frustrates me when I’m reading blog posts or social media posts (on Facebook especially) it’s long, unwieldy and hard to read paragraphs.
You know…the kind that go on and on and strain your eyes before the writer finally decides “hmmmm…wow. Maybe I should start a new paragragh.”
No kidding!Continue reading
I’ve had several people ask what audio setup I use when cutting my videos using my iPhone. When I tell them I use an inexpensive setup to plug the mic straight in to the iPhone itself they want to know how.
(NOTE: Some use audio syncing and extra equipment but I wanted something simpler and easy)
Today I recorded a video to show you what I do:Continue reading