On the heels of yesterday's post a subscriber sent me this question...
"How do chatbots qualify leads?"
What's funny is this person was commenting on yesterday's post on getting real with your business and it looks like he flat missed the point.
....so he was being serious when he asked about chatbots and how they could 'run his affiliate business for him'.
Now, I have yet to hear back from this bloke (surprising...I know) but I'll take a stab on what he's trying to 'achieve' (waste time on)...
A visitor comes in to say, your Facebook Messenger (which is the greatest invention ever *emphasis sarcasm* for the 'literally' challenged) and your little chat thingy goes to work and 'talks' to your prospect. The goal is for the bot to actually help close the sale for you.
Chatbot: 'Hello, how can I help you today?'
Prospect: 'I need information on writing a sales letter for my skunk training business'.
Chatbot: 'Our cryptocurrency trader software is on special for only $2,997. Use the code 'numbskull' at checkout.'
Yeah yeah...I'm being a bit extreme I'll admit.
How Do Chatbots Qualify Leads? By Weeding Out the People WHO USE Chatbots...
Here's the dealio (I knew YOU knew this was coming):
Stop looking for the shortcut.
Oh sure...chatbots can work. They can augment what you're already doing. But once again, we have the masses thinking this kind of strategy will take the place of actually *gasp* creating the sale yourself.
...you know, something (or EXACTLY) like this:
- sending out valuable content consistently.
- writing emails consistently.
- learning some copywriting skills.
- following up relentlessly.
- making offers to fatten your bottom line (it's called a business).
But what so many seem to believe now (especially you younger, often misled folks) is that automation is everything. You saw a picture of an auto assembly line, compared it to a chatbot or an email autoresponder (with pre-written emails because, of course...you wouldn't bother to write your own) and said to yourself:
Ah! This is it. The NEW way of online business.
No work...just automation.
Qualify it for me trusty chatbot.
It has to be the new way, right?
Reminds me of a video where Gary Vee said something like '...you go into spam city'...
To quote 'Glengarry Glen Ross':
"...and to answer your question pal...why am I here? I came here because Mitch and Murray asked me to...they asked me for a favor...I said the real favor...follow my advice and fire your %$@#ing ass...because a loser is a loser."
In case you haven't figured it out by now, your 'chatbot' is the loser.
Fire them. Go hire yourself and start creating content.