What the Facebook Cambridge Analytica Scandal Means for Online Marketers

What the Facebook Cambridge Analytica Scandal Means for Online Marketers


Facebook Cambridge Analytica ScandalThe Facebook Cambridge Analytica Scandal has been dominating the headlines for the last few days with people wondering just how much their personal data is at risk.

But let’s look at how these missteps might affect online marketers that advertise on the social giant.

What the Facebook Cambridge Analytica Scandal Means for Online Marketers [VIDEO]

How did this start (from CNN):

Facebook said it gave permission to University of Cambridge psychology professor Aleksandr Kogan to harvest information from users who downloaded his app — “thisisyourdigitallife.”

The app offered a personality test. But Facebook users who downloaded the app also gave the professor permission to collect data on their location, their friends and content they had “liked.”

That was allowed under Facebook’s rules at the time.

The New York Times, however, reported that Kogan provided that data — which included information from over 50 million profiles — to Cambridge Analytica, breaching Facebook’s rules.

Facebook denies knowing that Cambridge Analytica obtained the data. (FROM WIRED)

IN A SERIES of undercover videos filmed over the last year, Britain’s Channel 4 News caught executives at Cambridge Analytica appear to say they could extort politicians, send women to entrap them, and help proliferate propaganda to help their clients. The sting operation was conducted as part of an ongoing investigation into Cambridge Analytica, a data consulting firm that worked for President Trump’s 2016 campaign.

Cambridge Analytica’s Response: (FROM MEDIA ITE)

Tonight, a Cambridge Analytica spokesman said: “We entirely refute any allegation that Cambridge Analytica or any of its affiliates use entrapment, bribes, or so-called “honey-traps” for any purpose whatsoever… We routinely undertake conversations with prospective clients to try to tease out any unethical or illegal intentions…”

They said: “Cambridge Analytica does not use untrue material for any purpose.”

What the Facebook Cambridge Analytica Scandal Means for Online Marketers?

Remember, the key point here is TARGETING. FB’s ad platform is SO successful….why? Because of all the information it gathers from its users (age, gender, marital status, location, income, salary, movies you like, books you read….list goes on.

This is Facebook’s LIFE BLOOD.

The fear is not people leaving the network…people are addicted to the network.

It’s the regulation Facebook is fearing…they COULD be limited to what they can target.

There’s three things you should absolutely start doing on Facebook. Watch my video above to find out what they are.

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