“I know who you are…and I know what you want. If you are looking for the freebie push-button way to riches, I can tell you I don’t have that, because no one does. But what I do have are a very particular set of email skills. Skills I have acquired over a very long career. Skills that can make you a ton of money. If you don’t listen to me, that’ll be the end of it (...and you making any money). But if you do, I will look for you, I will find you and I will help beat your competition’s hiney.”
Email Skills Hit Men Would Be Proud Of...
Let’s get to the grit: Email still has the highest conversion rate for selling. So…you must build an email list, and you must email them often.
Now…I recommend you email them EVERY DAY.
You heard me. There’s a ton of competition out there. But here’s the good news: There’s not that many people who will email their list every day. This is where you kick ass and email names.
You are no doubt thinking, “I can’t possibly come up with that much content.” Bullshit. This is how so pay attention grasshopper…
Example: your market is golf…and let’s say you spent all day collecting really good golf tips to improve one’s game. The tips could be as small as ‘The ideal position of your LEFT HAND on the grip of your club’.
Now, that’s a pretty ‘small’ tip. But guess what? It’s VERY targeted and useful. So, if you collect 100 different tips and you plan on emailing every day, you now have emails for the next 100 DAYS.
Do that 3-4 times a year and you now have emails for the entire year.
Who do you think is going to remember and TRUST you?
The guy who emails his list once a week saying ‘you need to buy this driver right now’ or the trustworthy source (YOU) who emails every day and says ‘today…let’s improve your foot position to get you better accuracy’?
Do I have to give you the answer?? I sure hope not.
You’ve just slayed your competition and made Liam proud. Game over.
If you’re wondering, ‘when do I sell to them’? … the answer is yes. You can weave a sales pitch in every email. Once you’ve given them value you then lead them to your sales page or whatever conversion you have going on.
Want an example? I’ll do better than that. Make sure you’re on my email list (*wink*) and you’ll get this very example every single day.
Email is still the most effective way to generate sales for your online business, hands down.
1. “What about unsubscribes?”
What about them? Firstly, you’re going to get them no matter what. Secondly, if someone leaves because they don’t like getting emails every day, then I don’t want them on my list. Oh sure, you could set up a list where you send a weekly email to the ones who want it, but I personally wouldn’t bother. Why? Most weekly subs will not buy. But more importantly, this is MY business and I market the way I deem fit. I know what works and if you don’t like it, you’re free to move along and follow some fly-by-night hack that likely doesn't know jack.
2. “I feel uncomfortable selling to my list.”
Then you better get comfortable. This is a business. And you better change the way you think. Remember, they are expecting you to sell to them at some point. If they get offended, that’s on them, seriously. Again, then move along. As I’ve said elsewhere in my writings, this is not a charity. You’ll get some key value from me (as you are here in this very blog post)…but after that, you’ll need to invest in the higher level stuff that will make you money. This is how you should approach your business.
Don’t get ‘Taken’ with the wannabe losers who think the answer is stuffing their offer all over Facebook and social media…”…”this will make you $400 over and over by rubbing your cat and watching cooking shows. Who’s in??”
Learn how to market using email. It’s not that hard. If you don’t, I'll have no sympathy when you come complaining that there's an awful lot of space in your billfold...