Build it and they will ask 'who the hell are you again?'

Build it and they will ask ‘who the hell are you again?’


field‘Ray, people will come Ray. They’ll come to Iowa for reasons they can’t even fathom. They’ll turn up your driveway not knowing for sure why they’re doing it.’

For the movies…sure pal.

But in your business…eh no.

A great line by the James Earl Jones character in ‘Field of Dreams’ to be sure…


people know why they’re coming to your website…

…and they ain’t just gonna stumble on to your blog willy-nilly.

I don’t care how many baseball bats or how much cotton candy you have.

People go online to get their problems solved.

(or see what the Kardashians are doing but we’ll exclude them for now…)

But they ain’t comin’ if they don’t know you exist. I’ll even take it a step further…

They’re not likely to COME BACK even if they’ve been there.

Folks need to be reminded and prodded.


There’s too many choices where people can spend their time online and you need to PROVE to them that you’re the real deal.

Most people don’t consciously think this, but IF they accept you they will not mind getting lots of your emails (as long as they’re good).

In fact, they will look forward to them.

…and when that happens they will start buying your stuff.

Which is why you simply MUST build an email list.

It’s the lifeblood of your online business.

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