When you’re posting to your blog, you have ONE initial goal:
To get your post read.
Everyone knows your first step is to craft a compelling headline. After that, you want your reader to actually read the article.
Let’s be honest. There are a lot of factors that go in to getting people to read your stuff: Interest in the subject matter, proper wording etc…
But a great place to start is using The Brief Paragraph technique, as I like to call it.Continue reading