All posts by Kenneth Holland
Dallas Morning News Layoffs – Why Cost Cutting Will No Longer Work
The Dallas Morning News announced the layoffs of 43 employees the other day citing cost reductions as the reason. This is why the move won’t work…
The following is a written transcript from my video “Dallas Morning News Layoffs – The REAL Truth That Affects Digital Marketers” that appears on my Youtube channel ‘Kenneth Holland’. (If you’d like to subscribe, you can HERE):
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Whoa, what’s going on everybody? Kenneth Holland here with the Friday edition of the Dot Com Minute. Hope everyone is having a good day. It’s a little gloomy and it’s supposed to rain later here in Dallas. What else is new? I want to talk and do a quick video today about the Dallas Morning News. Now this is more of a local regional story to Texas, but it’s yet another example of where business is leaning towards online, but it’s not what you think.Continue reading
Why You Want Them to Leave Your Email List
Are you building your email list? No? Well if you are (and you still SHOULD be) I’m going to tell you why you want them to leave your list…
I get this concern over and over…and over again.
“I don’t want to email my list too much…so how much is too much?”
I’m not sure why people are afraid to email their list.
Maybe it’s because you’ve finally attracted subscribers….and hence don’t want them to leave.
You do.
Maybe it’s because you’re sensitive and don’t want to make people mad.
Make them mad.
Let me give you a little insight on what I have basically done for years in regards to my lists:Continue reading
Herb Kelleher and Your Customer Service Lesson
Herb Kelleher’s life can teach us many things when it comes to business. But NONE more important than this…
He didn’t lack panache and he didn’t lack being a pioneer.
Herb Kelleher wanted to turn the airline industry upside down by offering low cost fares with a minimum of frills.
Southwest Airlines was born.
But what seems to get lost…especially in this day and age…was carrier’s obsession with customer service. Oh, I have absolutely no proof they were obsessed, but I nonetheless know that they were.
How?
Simple: My own experience with the airline.
Did it go according to plan?
Well…here we are…and we’re usually asked 2 questions if it went ‘according to plan’ (or some variation of them)…
Well…here we are.
The grand calendar has been laid down before us once again, and we’re usually asked 2 questions (or some variation of them):
“How did your year go?”
“What’s your New Years Resolution?”
It’s the ‘end of the year’, and we all have various levels of reflection: “Did I accomplish IT?” “Was THIS YEAR successful?”
Well…was it?
Did it go according to plan?
Most likely not.
But that’s not the point.Continue reading
Bing Ran Google Ads While Drinking Patreon…Kinda – The Week in Review
Another year in the books…I guess. I just said that because it’s the popular term…you know…makes me look cool and all knowledgeable. Where are these books anyway? Do they have a Kindle version? I still have my library card…
The past few days I blathered (rather intelligently I might add) about Mr. crooner and his fascination with tequila, cherries and social media. (did you know Bing has an Instagram account?) Anyhoo, let’s recap…Continue reading
Suffer From Social Media Phobia? Do This…
Do you suffer from Social Media Phobia? If you do, let me give you one key remedy (kinda like a cough syrup) because you’re gonna need it…
It’s the new scourge of the earth and taking down anyone who gets in its way.
It doesn’t discriminate.
It’ll chew you up and spit you out.
It plays with Hot Wheels.
(Ok…I got a little carried away there…)
I’m talking about the dreaded disease, Social Media Phobia.
Let me bold it and put in italics: Social Media Phobia. (Not sure that’ll be any good for SEO)
And if you suffer from this malady, let me give you one key remedy (kinda like a cough syrup).Continue reading
The Patreon Controversy and the Control of your Content [VIDEO]
I have preached incessantly on the importance of controlling your content for years. Maybe that’s simply not possible anymore…
I have preached incessantly on the importance of controlling your content for years and we have yet another example of content creators being cut off at the knees…
Patreon, an online video sharing platform which enables users to solicit donations from viewers for the exclusive viewing of their content, banned popular Patreon video creator Sargon of Akkad for violating their terms of service.Continue reading
Why Google Adsense is not a long-term profit solution
Google Adsense is a very popular method to monetize a website. However, I’ll show you why Google Adsense is not an effective long-term business model…
Once you’ve set up your own web property (website, blog etc…) and start pushing out content the next goal usually is monetizing that content.
And the first strategy that comes to mind is putting ads on your pages…commonly referred to as display advertising.
In short (for those new to display ads), it’s the process of placing advertisements on your web site and you earn money when a visitor clicks on an ad (click-based ads) or when the page is simply viewed (impression-based ads).
One of the most popular display networks for earning money is Google Adsense.
Adsense is fairly easy to get started with. You sign up and once you’re approved you place some code on your website and ads will start to appear on your pages.
For most, it can be a great way to start earning SOME money for your content.
Some.Continue reading
Happy Holidays from Kenneth
Here’s wishing everyone a very happy holiday. I hope you’re able to spend it with the loved ones in your life.
Why I never enter a giveaway
People love contests…I get it. But if you’re after results why would you leave anything to chance? That’s why I never enter a giveaway…
Tis the season of giving…
…otherwise known as ‘retail’s mission to reduce your bank account as much as possible for a month’.
Don’t get me wrong…I love the holidays. But I think as I get older I become a bit more cynical with all the holiday product ads we get bombarded with…especially the car ads: ‘Merry New Year honey…here’s proof of my love…hope I spent enough on the new Beamer for you!’
*smooooch*
Blech.
Which I think is why I was never excited by giveaways…and why I (to date) have never run one.
Lately I’ve seen a bunch of ’em. Russell Brunson has an iPad giveaway for example. Bill McIntosh (he’s been around for years) just started one where he’s giving 10 of his popular courses to one (?) ‘lucky’ winner.
Not interested…Continue reading