Are you building your online house on a bed of sand?
KennethHolland.com
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Are you building your online house on a bed of sand?

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house-on-sandAre you familiar with Matthew 7:24-27?? in the bible?

“Therefore everyone who hears these words of
mine and puts them into practice is like a wise
man who built his house on the rock. 25: The rain
came down, the streams rose, and the winds
blew and beat against that house; yet it did not fall,
because it had its foundation on the rock. 26: But
everyone who hears these words of mine and does
not put them into practice is like a foolish man who
built his house on sand. 27: The rain came down, the
streams rose, and the winds blew and beat against
that house, and it fell with a great crash.”

And such it is with social media.

Everyone is on these behemoths…

Facebook.

Twitter.

Instagram.

Pinterest.

Youtube.

You HAVE to be there.

Marketing has changed online and Social Media has changed the way we interact with one another…

forever.

But, all those huge websites I speaketh above are built on a house of sand.

‘What do you mean Kenster?’

Listen in my young disciple:

1. Facebook

Biggest social network in the world. It cannot be denied.

But have you been paying attention to what Zuckerberg is doing?

Facebook has throttled the reach of your personal profiles and your Facebook fan pages. If you’re lucky you might get 4% of your followers/friends to actually see your posts.

Oh sure, you can increase the amount of reach for your posts.

Guess how?

Yep.

You pay them.

Doesn’t seem fair does it?

It’s Zuck’s sandbox. And he’s making billions doing this.

Pay to play baby.

2. Twitter

The average Tweet gets seen by 2% of your followers. And you’re limited to 140 characters…not exactly a hub to produce long-form content unless you link out to something (hint hint…read on).

3. Instagram

Images are great…but how do you build a true branding identity with just images?

Uh…you don’t.

4. Pinterest

See #3 above.

5. Youtube

Ah. Now…if I could stake just one network for my branding it would be Youtube. The power of video now cannot be denied. And Youtube’s reach (like Facebook) is HUGE.

However…

This leads me to the most important reason why you MUST control your content…

Do you think that you own your content on Facebook, Twitter or even Youtube?

You do NOT.

Not really.

Facebook…not to mention any of the other social networks mentioned here, can shut you down for ANY reason they choose…

…and keep your content.

Think that doesn’t happen?

It’s happened to me on both Facebook and Youtube. A well-known internet marketer (who I have worked with) had his Youtube channel messed with by the network so many times that he no longer publishes his videos there. He now publishes and hosts them himself.

Now, I had both my accounts reinstated, but I trust you’re catching my drift here.

You are at the mercy of their rules because it’s their playground. If they decide to ban your account or suspend it, you can cry foul all you want, but they’ll decide if they’ll let you back in.

And if they don’t…then what Charlie?

I’ll say it again:

If you have your own online business , you simply MUST have control of your content!

Are you feeling me here hoss?

Now…let me be clear:

You absolutely should be using these social networks to promote your business. Their reach to the masses cannot be matched.

But you should always be consistently branding yourself on your own web property.

And one of the easiest, most effective ways to do this is having your own blog.

But for many setting one up is a pain…or they just don’t flat out know how to do it.

Well I can help thee here…

For a limited time I will set up a blog on your own domain name with all the best mods to get you online within a day or two.

Then, you can slap your Youtube videos on there and also put your longer form content that you use for Facebook also on your blog.

(TIP: Always save a copy of ALL your videos/content so if any of the networks give you the shaft you have all your content and it’s still out there…on YOUR site)

 

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