Who the Hell ARE YOU? [Email Marketing Tip]

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Who the Hell ARE YOU? [Email Marketing Tip]I don’t know about you, but when I get to know someone, I prefer that they use the same name whenever I see them or they call me.

Call me crazy…

…but my communications with someone in this scenario pretty-much-usually-more-often-than-not-actually-FREAKING-NEVER go like the following:

Week 1:

“Hi Ken, it’s Rachael Smith.”

Week 2:

“Hi Ken, it’s Stephen Abernathy.”

Week 3:

“Hey there Kenny, it’s Mona Masterson.”

Week 4:

“Hey there Kenneth, it’s John McGillicutty.”

“Hey as#%$#…you owe me…” (oops…that was my ex-wife from my divorce deposition…never mind this one…)

When someone YOU KNOW communicates with you…don’t they use the same name every single time?

Why…of course they do.

Then why on God’s green, slightly polluted earth do people who are using email marketing switch up their names in the ‘From’ field in their damn emails???!!!

Watch my video to learn what you should be doing (and absolutely NOT be doing) in the emails you send out:

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