So you’ve built your blog and you’re ready to show it to the world and dominate your market. If you’re new to the whole website thing, you might be asking yourself, ‘How do I get found on Google so people see my site?’
Great question…and that’s why we’re here. I’m going to walk you through some solid, basic steps you need to employ to get your website not only listed, but for actually getting found on Google when people search for you.[NOTE: I will use the term ‘site’, ‘website’ and ‘blog’ in the tutorial below. These steps work for either setup with a few notable exceptions]
First, it’s important to understand that Google is the largest search engine on the internet, owning between 60 and 70 percent market share when it comes to online search. Bing (Microsoft) and Yahoo Search are much smaller. I highly suggest you focus your search listing efforts on Google.
Before you worry about ranking well for searches, you want Google’s robot, or Googlebot, to come and index all the pages of your website/blog so they are in Google’s index. Here are some fairly simple steps to achieve this.
Google Search Console is is a free service provided by Google where you can monitor and maintain your site’s presence in Google Search results. You don’t have to use this, but trust me…you want to. This is a great tool to basically ensure you’re not doing anything wrong in the eyes of Google, which is vital. You can go HERE to get more information and tutorials.
An XML sitemap is a utility that lists all the pages of your blog and informs the search engines that those pages are ready to be indexed. I use Yoast’s XML sitemap that’s part of his SEO plugin. This is for WordPress users (which I recommend you use).
You can use this link in the Google Search Console to submit your site as well. I recommend you only do this once though.
NOTE for WordPress Users: There’s a setting in your admin area under ‘settings’ > ‘reading’ > ‘search engine visibility’ > ‘Discourage search engines from indexing this site’. You want to make sure that box is UNCHECKED.
There’s a lot that goes in to getting ranked for different keywords that falls under the huge (and highly debated) topic of Search Engine Optimization (SEO). This will not be covered here in detail but rather I will give you some introductory practices that will help set you up for the longer term.
On-page optimization are factors that relate to what’s on a given page on your website or blog:
Two awesome tools that I use literally on every page I create that helps you understand the above list in detail and much more:
Yoast helps you analyze your content so it is optimized for the search engines. I use the free version and it’s great.
SEOPressor goes much more in depth with content and keyword analysis within your content and guides you so you don’t ‘over-optimize’. Do that and you could get a Google penalty. This plugin does cost but it’s a small charge (I think $5 a month).
Off-page optimization is basically who links to your site as well as who links to you. Link building has changed over the years and Google has become very saavy on catching websites that build thousands of links by using computer scripts. My advice is DON’T DO THAT…G will nail you sooner or later. Build links to your site naturally over time. A great resource to get started building links is Moz. Check this out.
I use a WordPress plugin called Broken Link Checker and you should as well. It monitors your site for any links that go dead within your site as well as out to external websites. Google does not like broken links so this is a great tool to stay on top of that.
Ranking and getting found on Google searches is a process that takes time so be patient. It’s good to know what Google wants and doesn’t want. Bookmark this page to keep up on their guidelines so you always stay in their good graces.
Hope this helps. If you have any questions feel free to comment.
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