Email Marketing Archives - KennethHolland.com

Category Archives for Email Marketing

Why You Want Them to Leave Your Email List

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why you want them to leave your list - Kenneth Holland

Are you building your email list? No? Well if you are (and you still SHOULD be) I’m going to tell you why you want them to leave your list…

I get this concern over and over…and over again.

“I don’t want to email my list too much…so how much is too much?”

I’m not sure why people are afraid to email their list.

Maybe it’s because you’ve finally attracted subscribers….and hence don’t want them to leave.

You do.

Maybe it’s because you’re sensitive and don’t want to make people mad.

Make them mad.

Let me give you a little insight on what I have basically done for years in regards to my lists:Continue reading

How to Increase Your Average Unsubscribe Rate in Your Emails (what??)

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Are you increasing your average unsubscribe rate in your emails? - Kenneth Holland

Are you increasing your average unsubscribe rate in your emails? Huh?? Yep. If not…you are doing something wrong. Here is why…

It never fails to amuse and warm the cockles of my heart.

Often I’ll get a reply from one of my brilliant, carefully crafted literary pieces of gold…otherwise known as my daily emails, that goes somewhat like this:

“Your email cracked me up!”

“I never thought of it like that. Love the way you framed that.”

Butt…then I will occasionally get this:

“You know you’re turning people off with the way you write.”

“I was very disappointed. It screamed ‘SALES’, and put me off completely.”

“I’m very thin-skinned and you offended me to the point that I have to stay home for a week and get government assistance!”

Ok ok……kkkkkkk….ok! That last one didn’t happen. I’m sure they didn’t stay home for the WHOLE week. *wink*

Now look my young, good looking (but not quite as hot as the Kenster!) disciples of fine taste, impeccable fashion and BOLD choices of who you follow on the interwebs (that would be me again)….

I encounter the same situation with the majority of my coaching clients (this very well could be you):Continue reading

Mailchimp Shuts Down Cryptocurrency Accounts – Why You Always Need a Backup Plan

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Mailchimp Shuts Down Cryptocurrency Accounts

Mailchimp Shuts Down Cryptocurrency Accounts – Why You Always Need a Backup Plan

Popular autoresponder company Mailchimp have started shutting down accounts that are related to Cryptocurrencies and ICOs (Initial Coin Offerings) in an apparent effort to protect their service from potential scams.

You may not be in Cryptocurrency, but this could still affect you. Watch my video to find out why.Continue reading

Quit NOW if You Can’t Do This [VIDEO]

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Quit NOW if You Can’t Do This Seriously…you need to quit now.

I know…I frickin’ know…

Usually my post titles are usually literary pieces of gold. But I’ve been in a rant mode lately because I’m seeing so much stupidity in our crazy world of work at homeness.

And I don’t want you skipping down this path of ill-repute…otherwise known as being broke the rest of your life.

But what I’m experiencing from some prominent online marketers is just flat-out lame and I don’t want you copying what they’re doing (or NOT doing).Continue reading

Who the Hell ARE YOU? [Email Marketing Tip]

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Who the Hell ARE YOU? [Email Marketing Tip]I don’t know about you, but when I get to know someone, I prefer that they use the same name whenever I see them or they call me.

Call me crazy…

…but my communications with someone in this scenario pretty-much-usually-more-often-than-not-actually-FREAKING-NEVER go like the following:Continue reading

Why You Want People to Unsubscribe from Your Email List

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Why You Want People to Unsubscribe from Your Email ListYou ever get ‘the boot’ from someone you were dating, and you really had it ‘bad’ for them?

You know…the ‘break your heart’ kinda stuff.

Now I’m sure you’re thinking it’s never happened to an incredibly suave bloke as myself, but alas, I’ve had my share of the jilts…

But here’s the thing:

Remember looking back and thinking, ‘boy oh boy, did they do me a favor!’Continue reading

“I have a very particular set of email skills…”

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“I have a very particular set of email skills…”“I know who you are…and I know what you want. If you are looking for the freebie push-button way to riches, I can tell you I don’t have that, because no one does. But what I do have are a very particular set of email skills. Skills I have acquired over a very long career. Skills that can make you a ton of money. If you don’t listen to me, that’ll be the end of it (and you making any money). But if you do, I will look for you, I will find you and I will help beat your competition’s ass.”

In yesterday’s post, I brought you up to speed on the ‘must’s’ of Social Media. That’s how you pull people in. Now you must use the dagger of online marketing to put money in your pocket…

Email.Continue reading

90% of success is just showing up

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siestaDid you go to work today?

Did you go to work yesterday?

Let me ask you this:

Did you NOT go to your job for the last two weeks because ‘you didn’t feel like it?’

I’m better dollars to donuts that you DID go to work.

I think we all know what would happen if you didn’t.Continue reading

Build it and they will ask ‘who the hell are you again?’

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field‘Ray, people will come Ray. They’ll come to Iowa for reasons they can’t even fathom. They’ll turn up your driveway not knowing for sure why they’re doing it.’

For the movies…sure pal.

But in your business…eh no.

A great line by the James Earl Jones character in ‘Field of Dreams’ to be sure…

but…

people know why they’re coming to your website…

…and they ain’t just gonna stumble on to your blog willy-nilly.

I don’t care how many baseball bats or how much cotton candy you have.Continue reading

Breaking: Email Between Hillary and Donald Released!

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hillary-donaldBig news in the political world…

An email exchange between Trump and Clinton has been found and released.

Here is the exchange:Continue reading