Almost every week I read a story, post or blurb on social media all claiming the same thing: Email is DEAD!
Well…of course it is!
After all…with the great invention of social media no one even uses email anymore.
It’s time I address this and ‘setcha all straight…
With the invention of Social Media, so-called experts have announced the demise of email for years…’email is dead and social media has replaced it’!!
The problem with this argument is the numbers don’t support it. Check this out by PC Mag on the email is dead argument:
4.1 billion email accounts with over 2.5 billion users and growing. Over 122 billion emails sent every hour!
I learned that, according to McKinsey, email is almost 40x better at acquiring new customers than Facebook and Twitter. Wow. Of course this website was designed to promote email marketing.
Now, a couple of articles don’t slam dunk the argument. But when you look at the sheer numbers it’s hard to ignore.
This from Email is Not Dead:
72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. – MarketingSherpa (2015)
66% of consumers have made a purchase online as a direct result of an email marketing message – Direct Marketing Association (2013)
Social Media, Facebook, Twitter, etc…are huge, make no mistake. And they play a big part in online communication and interaction. But as it stands at present, they just aren’t that effective at DIRECTLY reaching your audience.
Facebook now limits who sees your posts because of their updated algorithm called ‘Edgerank’…and the only way to get around it is to PAY them. Watch my video below where I explain this.
I get tired of answering this one…but I need to edumicate the uneducated…
Do NOT purchase a junk list to email to! Please! Build your email list correctly. Have people opt in to your list on a blog or landing page to receive VALUE and good solid communication. More on this in a later post.
So the next time you say email is dead or email is outdated, post a comment below and tell me what you think. I always welcome the debate.
PS: If Your Upline Does Not Have a Step-By-Step Blueprint For ONLINE Marketing Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here for Instant Access
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