This week, Google Adsense released what percentage share publishers earn on their advertisements from both the Content network and the Search network.
Here’s a blurb (great word!) from Google on the move:
AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.
We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies. The AdSense for search revenue share has remained the same since 2005, when we increased it.
It’s so nice of Google to release this information to help all the publishers out there get some hard figure insights on their revenue share.
It’s not nice. They obviously felt they had to.
Google doesn’t give out closely guarded information willingly, believe me. They are preparing for something that made them have to do this.
Could it be an ad partnership with Twitter? It will be interesting.
Category: Online Marketing